At Scarab, we see coffee as more than a drink. It’s a connector of cultures, memories, and emotions. This is why we created “cupping with colors”. It has been our way to describe coffee that feels natural and inclusive. Instead of relying only on technical flavor notes, we invite people to express what they taste through colors. It’s simple, universal, and opens the door for both professionals and casual drinkers to share the same language of coffee.

You can experience this with us through our app. Try associating colors with the coffees you taste, and discover a new way to connect with flavor, conversation, and community.