The story of the Scarab is deeply rooted in the concept of transformation, rebirth, and connection, inspired by the timeless symbolism of the scarab beetle in ancient Egyptian culture. Just as the scarab represented the cycle of renewal and the sun’s journey across the sky, Scarab Middle East embodies a mission to bring a fresh perspective to the coffee industry—a continuous rebirth of ideas, experiences, and quality.

At its heart, Scarab is about journey and craftsmanship. From sourcing beans directly from farmers and cultivating deep relationships at the origin to innovating how coffee is roasted, served, and experienced, Scarab ensures every cup tells a story of dedication and excellence. The brand bridges tradition with modernity, blending the rich history of coffee with cutting-edge techniques and customer-centric experiences.

Scarab’s essence goes beyond coffee—it’s a platform for creativity, collaboration, and community. Whether through the Scarab Innovation Hub, designed to lead coffee advancements in the Middle East or the welcoming coffee shops that double as dynamic workspaces, Scarab is committed to creating spaces where ideas, people, and flavors converge.

Guided by its mission to “rebirth yourself,” Scarab strives to inspire transformation in coffee and how people connect, work, and thrive. It’s a story of perseverance, passion, and innovation, where every detail is crafted to celebrate coffee culture’s rich heritage and promising future.